Adams Consulting helps businesses innovate and grow by bringing consumer truth and insight to the forefront of the process.

 

Research Services

  • Branding & Positioning
  • Consumer Attitudes & Behavior
  • Design Concepts
  • Segmentation
  • Modeling
  • Tracking
  • Usability
  • Communication | Sales Audits

Consulting

  • Brand Strategies
  • Marketing | Advertising Strategies
  • Conceptual Development
  • Marketing Opportunity Assessment
  • New Product Development
  • Database Marketing Strategies
  • Competitive Analysis

Research Tools

  • Ethnography
  • Semiotics (Study of Symbols)
  • In-depth Interviews
  • Focus Groups
  • Surveys
  • Panels: Consumer | Business
  • Database Analysis: Modeling

Industry | Sector Expertise

  • Boomer | Mature Market
  • Financial Services
  • Health Care
  • Technology
  • Consumer Goods
  • B2B