The type of business and marketing problems Adams Consulting solves:

Consumer Needs & Attitudes

• Gain an in-depth understanding of consumer attitudes and perceptions
• Distinguish how customers choose between competing products and services
• Understand how culture, lifestyles and attitudes drive behavior
• Identify new markets
• Analyze customer retention and attrition

Brand

• Analyze brand equity and competitive landscape
• Develop brand identity systems
• Develop brand personas
• Position or re-position brands

Product & Services

• Position new products or re-position existing products
• Test new products, new product ideas or new product positioning
• Assess consumer response to changes in product features
• Develop pricing strategies
• Track product usage

Advertising & Market Communications

• Assess consumer response to advertising concepts
• Test the effectiveness of marketing and advertising programs
• Test competing advertising messages or campaigns
• Investigate new online advertising and communication
• Develop and test new communication strategies