Scott Adams
Founder
Scott Adams has 25+ years of experience in research and strategic planning with emerging high tech businesses as well as established Fortune 100 corporations.
Research:
- Moderated over 3,000 Focus Group & In-depth Interviews
- Designed and implemented over 1,000 quantitative studies: segmentation to tracking
- Database Analysis: Profiling, Modeling and Scoring: acquisition, loyalty and retention
New Product Development:
- 200+ Ideation Sessions and Ethnographic Studies
Positioning:
- Brand, Product & Service: Analysis, Strategy and Execution
Differentiation:
Consumer Psychologist
- Ph.D. in Psychology from the University of California at Berkeley
Market Researcher
- Launched businesses and directed marketing
- Delivers recommendations for action – not simply reporting findings
Experience:
Supplier, Client and Agency
- Adams Consulting: Founded 2000
- Age Wave: Director of Strategic Planning, Research & Database Marketing
- Bank of America: Director, Marketing Information & Analysis – Brand Management
- Arthur D. Little: Marketing Strategies Consultant
- Landor: Brand Strategist
- Cheskin Research (AddedValue): Director of Research