Scott Adams

Founder

Scott Adams has 25+ years of experience in research and strategic planning with emerging high tech businesses as well as established Fortune 100 corporations.


Research:

  • Moderated over 3,000 Focus Group & In-depth Interviews
  • Designed and implemented over 1,000 quantitative studies: segmentation to tracking
  • Database Analysis: Profiling, Modeling and Scoring: acquisition, loyalty and retention

New Product Development:

  • 200+ Ideation Sessions and Ethnographic Studies

Positioning:

  • Brand, Product & Service: Analysis, Strategy and Execution

Differentiation:

Consumer Psychologist

  • Ph.D. in Psychology from the University of California at Berkeley

Market Researcher

  • Launched businesses and directed marketing
  • Delivers recommendations for action – not simply reporting findings

Experience: 

Supplier, Client and Agency

  • Adams Consulting: Founded 2000
  • Age Wave: Director of Strategic Planning, Research & Database Marketing
  • Bank of America: Director, Marketing Information & Analysis – Brand Management
  • Arthur D. Little: Marketing Strategies Consultant
  • Landor: Brand Strategist
  • Cheskin Research (AddedValue): Director of Research