Research:

• Moderated over 3,000 Focus Group & In-depth Interviews
• Designed and implemented over 1,000 quantitative studies: segmentation to tracking
• Database Analysis: Profiling, Modeling and Scoring: acquisition, loyalty and retention

New Product Development:

• 200+ Ideation Sessions and Ethnographic Studies

Positioning:

• Brand, Product & Service: Analysis, Strategy and Execution

Differentiation:

Consumer Psychologist

• Ph.D. in Psychology from the University of California at Berkeley

Market Researcher

• Launched businesses and directed marketing
• Delivers recommendations for action – not simply reporting findings

Experience: 

Supplier, Client and Agency

• Adams Consulting: Founded 2000
• Age Wave: Director of Strategic Planning, Research & Database Marketing
• Bank of America: Director, Marketing Information & Analysis – Brand Management
• Arthur D. Little: Marketing Strategies Consultant
• Landor: Brand Strategist
• Cheskin Research (AddedValue): Director of Research